I wrote a column in the Wheat Grower magazine in 2001 that provides a short summary of my views on marketing.
I believe that the best research on the marketing of white wheat has been done by Professor Larry Lev and Professor Steve Buccola and Yoko Fujii at Oregon State University. I recently attempted to summarize they advice in
The articles by Professor Lev and Buccola may be somewhat dated after the big increase in wheat prices in 2007-8. However, the basic approaches they use in analyzing the market for white wheat remain valid. Their articles are well worth reading and are available below: